About Me

Hi, I’m Joni Ortiz, a Certified Health Coach and retired IFBB Bikini Pro. I help ambitious women reclaim their health, energy, and confidence—without sacrificing their careers, families, or the life they’ve worked hard to build.

I bring decades of real-world experience balancing high-level corporate leadership in healthcare with personal health and fitness goals. I understand firsthand what it takes to prioritize your health while managing executive responsibilities, family commitments, and life’s inevitable curveballs.

Credentials & Experience

• Certified Health Coach (CHC) -  Specialized training in Gut Health and Hormone Health

• IFBB Bikini Pro (Retired) Earned Pro Card in 2015 | Competed in 30+ competitions

• Education Bachelor’s Degree in Business Management

• Professional Background Decades of leadership experience in corporate healthcare

• Continuing Education NASM Physique & Bodybuilding Certifications (in progress)

Beyond credentials, my approach is shaped by lived experience. From navigating gut health challenges and osteopenia to peri-menopause and serious health diagnoses, I understand how health priorities evolve through different seasons of life.

My coaching philosophy is grounded, strategic, and sustainable—focused on helping women build results that support the life they’re already living.

Who I Help

I help the high-valued women who juggling career, family, and /or personal health, but feel stuck, overwhelmed, or disconnected from their bodies. My clients are ready to stop feeling frustrated, tired, or “off track” and want a sustainable, customized plan to:

• Reclaim confidence and feel strong, fit, and healthy

• Manage health concerns while making real progress toward their goals

• Build a body and lifestyle that matches their professional success

• Finally create time for themselves without guilt or burnout

If you’re ready to prioritize your health, feel your best, and take control of your body without sacrificing your career or family, you’re in the right place.

Competition Prep

I help ambitious women and aspiring competitors prepare for natural bodybuilding, Fit Model, and Bikini competitions (NPC and other natural federations) with confidence, precision, and sustainability. My clients are committed to achieving peak physique while maintaining their health, energy, and lifestyle balance. I specialize in helping you:

• Build lean muscle, reduce body fat, and sculpt your stage-ready physique

• Navigate competition prep without extreme restriction or burnout

• Develop a customized plan tailored to your body, goals, and schedule

• Gain confidence on and off stage, feeling strong, sexy, and prepared

Whether you’re aiming for your first stage appearance or taking your competition performance to the next level, I guide you with evidence-based strategies, accountability, and support every step of the way.

Let’s talk. Schedule an initial consultation with me today.